Broken trust: time to abandon a manipulated metric
Fri 11 April 2025
11:30 - 12:20
Free
Calculating distance...
It is time to abandon the trust metric as it is applied to journalism. It is no longer fit for purpose in the context of targeted attacks on journalists and news outlets facilitated by the Big Tech actors who have funded and promoted projects focused on journalism’s problem with trust.
New research from the International Center for Journalists and the International Fund for Public Interest Media turns the industry's understanding about trust in journalism on its head.
Uncritical, decontextualised research on trust erosion delivers easily manipulated data and poses significant risks to journalists. Similarly media development projects focused on trust in journalism in isolation from consideration of information integrity and threats to press freedom have skewed audience development work.
This panel will launch the results of nationally representative surveys conducted in five countries, which connects the demonisation of independent journalism by political actors and digital disinformation with declining trust. It also points to startling levels of tolerance for political attacks on the press and disrespect for press freedom.
We will also consider ways of reconceptualising trust in journalism.
Organised in association with International Center for Journalists.
Modified more than a month ago
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Festival Internazionale del Giornalismo
Il Festival Internazionale del Giornalismo di Perugia è un evento annuale che riunisce professionisti dei media, esperti di comunicazione e appassionati di informazione da tutto il mondo. Si svolge nel centro storico di Perugia e offre conferenze, dibattiti, workshop e opportunità di networking sui temi più rilevanti del giornalismo contemporaneo.
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Emily Bell
Emily Bell is Founding Director of the Tow Center for Digital Journalism at Columbia Journalism School, Leonard Tow Professor of Journalism, and a leading thinker, commentator, and strategist on digital journalism. The majority of Emily’s career was spent at Guardian News and Media in London working as an award-winning writer and editor both in print and online. She is a member of the committee which developed the Reporters Without Borders (RSF) Artificial Intelligence (AI) Charter in Media, chaired by Maria Ressa.
Jillian Green
Jillian Green is editor-in-chief of Daily Maverick. She joined Daily Maverick as managing editor in 2017, stepping into a pivotal role at a defining moment for the newsroom. Under her leadership, Daily Maverick transitioned from a bold startup to a powerhouse of independent journalism, growing its readership and staff by over 250% in just five years. She played a critical role in keeping the newsroom thriving during South Africa’s most significant state-level investigation, #GuptaLeaks, ensuring that journalists had the support and editorial structure to produce groundbreaking work. She also launched and oversaw Southern Africa’s largest climate crisis journalism unit, Our Burning Planet, solidifying Daily Maverick as a leader in environmental reporting. Jillian’s tenure has been marked by record-breaking success, with Daily Maverick journalists winning an unprecedented number of local and international awards. Her expertise in newsroom operations, investigative journalism, and editorial strategy has not only strengthened the publication’s impact but also cemented its reputation as a force in global journalism. In September 2024, Jillian succeeded Daily Maverick’s founder, Branko Brkic, as editor-in-chief.
Julie Posetti
Julie Posetti is VP of Global Research at the International Center for Journalists (ICFJ) and Professor of Journalism at City, University of London. She is a multi award-winning internationally published Australian journalist and academic with over three decades of experience. Posetti leads the Online Violence Project and research for the Disarming Disinformation Project at ICFJ. She has also led several major UN-commissioned studies in the fields of disinformation, freedom of expression and the safety of journalists. She is the author of Protecting Journalism Sources in the Digital Age (UNESCO, 2017), lead author of The Chilling: A Global Study of Online Violence Against Women Journalists (UNESCO/ICFJ: 2022) and Guidelines for Monitoring Online Violence Against Female Journalists (OSCE, 2023), and co-author of Journalism, 'Fake News' and Disinformation (UNESCO, 2018) and Balancing Act: Countering Digital Disinformation While Respecting Freedom of Expression (UNESCO, 2020). She is ...