Deceptive AI video: what to know about creation, usage, guardrails and regulation
Sat 12 April 2025
12:35 - 13:00
Free
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2025 is the year of widespread generative AI video. Six months after the wider launch of OpenAI’s Sora and Google’s Veo 2, and as the ability to create, edit and use generative AI video grows in realism and ease of access, what do journalists and the public need to know about these technologies and the continuing usage of other tools for video deepfakes?
Grounded in the ongoing global work of WITNESS, which includes work on direct training globally, running the Deepfakes Rapid Response Force, and technical and policy work globally, this presentation by Sam Gregory will provide a rapid-fire primer on:
> What are the key developments in generative AI video?
> What is the landscape of deceptive video usages, drawing on lessons learned from 2024, as well as the impact of the pervasiveness of AI for plausibly claiming authentic video is falsified?
> What is the status of technical solutions and guardrails from provenance to detection to platform action?
> How is regulation relevant: from the EU AI Act to the US Trump White House to global responses?
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Festival Internazionale del Giornalismo
Il Festival Internazionale del Giornalismo di Perugia è un evento annuale che riunisce professionisti dei media, esperti di comunicazione e appassionati di informazione da tutto il mondo. Si svolge nel centro storico di Perugia e offre conferenze, dibattiti, workshop e opportunità di networking sui temi più rilevanti del giornalismo contemporaneo.
Giornalismo
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Hotel Brufani
Dal 1884 il Sina Brufani è l'unico hotel 5 stelle lusso che domina il centro storico di Perugia con la sua vista panoramica sulle verdi valli dell'Umbria.
Sam Gregory
Sam Gregory is an internationally recognized human rights advocate and technologist, who helps ensure we are better prepared globally for deepfakes and deceptive generative AI. He is an expert on innovations in preserving trust, authenticity and evidence in an era of increasingly complex audiovisual communication and deception, who has testified to both the US House and Senate on AI and synthetic media and is a TED speaker on how to prepare better for the threat of deepfakes. In 2018, he initiated WITNESS’s Prepare, Don’t Panic initiative around deepfakes and multimodal generative AI - the first globally focused effort to ground these technologies in realities of frontline journalists and human rights defenders and which has directly influenced platform policies, emerging technologies for trust such as the C2PA and public discussion of who and what to prioritize. WITNESS also leads a Deepfake Rapid Response Force providing expert media forensic analysis of real and claimed high pub...