Detecting AI deception in the real world: lessons learned from the experts
Fri 11 April 2025
14:00 - 14:50
Free
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Synthetic media, AI and deepfakes continue to advance in their realism, ease of creation and accessibility. While AI was not the pivotal factor in global elections in 2024, significant audio, image and video deepfakes impacted major elections - while both the public and journalists wrestled with people in power using plausible claims that content was created with AI to dismiss genuine content.
Critical faultlines are emerging around how journalists, fact-checkers, civil society and election officials handle both actual deceptive AI and the use of claims of AI to obfuscate reality. And as multimodal generative AI is now the ‘worst it will ever be’ in terms of hyper-realism, and with the advent of increasingly realistic audio and video how can we best prepare journalists and the media globally?
This panel session will provide insights into how frontline journalists are grappling with detection of deepfakes and malicious AI, explore insights from the WITNESS Deepfakes Rapid Response Force and highlight how there are fundamental gaps in detection globally that need to be addressed to support journalists as well as discuss the state of the science with a leading technical researcher.
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Festival Internazionale del Giornalismo
Il Festival Internazionale del Giornalismo di Perugia è un evento annuale che riunisce professionisti dei media, esperti di comunicazione e appassionati di informazione da tutto il mondo. Si svolge nel centro storico di Perugia e offre conferenze, dibattiti, workshop e opportunità di networking sui temi più rilevanti del giornalismo contemporaneo.
Giornalismo
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Palazzo Graziani (Perugia)
Costruzione di origine medioevale Palazzo Graziani è stato sottoposto ad interventi che nel corso dei secoli ne hanno modificato ed ampliato la struttura. Situato in Corso Vannucci, l’immobile è sede della Fondazione Cassa di Risparmio ed ora anche della nuova Fondazione CARIPERUGIA ARTE. Nel 1895 Annibale Brugnoli realizzò quattro grandi quadri ad olio sulle pareti e quattro grandi dipinti murali sulla volta di quello che successivamente venne chiamato “Salone del Brugnoli”, ancora oggi la sala di maggior pregio dell’intero complesso.
Nilesh Christopher
Nilesh Christopher is a journalist working at the intersection of technology, business and culture. His words have appeared in WIRED, The Atlantic, the BBC, Vice, Rest of World, South China Morning Post, The Economic Times and others. He is a Harvard Nieman fellow 2025, based in Cambridge, researching on AI-generated content and how U.S. newsrooms combat deepfakes in politics. Before that, he worked as the South Asia correspondent for Rest of World, a non-profit tech publication focused on covering the impact of technology outside the west. His coverage spanned India, Sri Lanka, Bangladesh, and Pakistan, where he reported on AI’s societal impact, e-commerce, iPhone manufacturing, electric vehicles, and the global influence of Chinese tech. Prior to that, he worked as a tech correspondent for The Economic Times, India’s largest business daily. His honors include a jury special mention at the One World Media’s New Voice Award for his investigative stories exploring AI’s impact on politics, labor, and employment in South Asia. In 2023, the feature he co-wrote on Foxconn’s struggles in producing iPhones in India won the Society for Advancing Business Editing and Writing Best in Business Award and received an honorable mention at the Society of Publishers in Asia 2024 award for excellence in technology reporting. He also won a South Asia Journalists Association award in 2023 for his reporting on how a YouTube channel transformed a remote village in Bangladesh. That same year, he was shortlisted for the True Story Award for his feature on a Sri Lankan fact checking group fighting state-backed misinformation. In 2022, he was part of the team that won the SOPA award for excellence in technology reporting for The Global Gig Workers project. Nilesh holds a post graduate diploma from the Asia College of Journalism in India, specializing in business and economics journalism. He completed a bachelor's degree in Electronics and Communication Engineering.
Sam Gregory
Sam Gregory is an internationally recognized human rights advocate and technologist, who helps ensure we are better prepared globally for deepfakes and deceptive generative AI. He is an expert on innovations in preserving trust, authenticity and evidence in an era of increasingly complex audiovisual communication and deception, who has testified to both the US House and Senate on AI and synthetic media and is a TED speaker on how to prepare better for the threat of deepfakes. In 2018, he initiated WITNESS’s Prepare, Don’t Panic initiative around deepfakes and multimodal generative AI - the first globally focused effort to ground these technologies in realities of frontline journalists and human rights defenders and which has directly influenced platform policies, emerging technologies for trust such as the C2PA and public discussion of who and what to prioritize. WITNESS also leads a Deepfake Rapid Response Force providing expert media forensic analysis of real and claimed high pub...