Description
News organizations that have moved toward subscription models sometimes find that retaining paid subscribers can be as challenging and important as attracting new ones. When produced well, podcasts play an important role in keeping existing subscribers engaged, both delivering quality news and helping drive sustainable revenue. Our panel will share examples and insights with actionable ideas for newsrooms to produce podcasts that provide excellent journalism and keep subscribers informed and satisfied.
Moderated by Mark Garrison.
Timings
10:00- 10:50
Entry
Free
Category
Culture
Event location
Palazzo Graziani, Corso Pietro Vannucci, Perugia, PG, Italia