Product is for everyone: challenges and lessons from small and local news in operationalizing the audience-centric mindset

Small and local newsrooms are proving that product methodologies aren’t just for big organizations. In this panel, Ariel Zirulnick, Aron Pilhofer, and Aldana Vales will share their experiences as they integrated an audience-centric mindset to reshape their editorial strategies and drive innovation.
A close look will be offered into what integrating product practices looks like for small and local news organizations, what the challenges are, and how participants can overcome them with practical insights on building stronger community relationships and making audience data actionable, regardless of size or resources. Attendees will gain tools to implement sustainable, audience-focused change.
Moderated by Felicitas Carrique.

• #journalism #media #product design #audience engagement #community #innovation #small business #lessons learned