Shaping the future: product strategy for purposeful AI adoption in newsrooms

As artificial intelligence reshapes the media landscape, newsrooms face both unprecedented opportunities and significant challenges. How can product methodologies serve as a framework to ensure that AI tools are implemented in ways that align with journalistic values and audience needs?
This session will explore how product thinking can drive purposeful AI adoption, focusing on aligning newsroom strategies with audience insights, ethical considerations, and revenue goals. From designing AI-driven tools that support editorial workflows to developing sustainable AI strategies that enhance audience trust, we’ll share actionable methodologies to help newsrooms thrive in the age of AI.
Through real-world examples, we’ll demonstrate how product practices—such as design sprints, iterative development, and cross-functional collaboration—can guide newsrooms in navigating AI’s complexities. Attendees will leave with practical strategies to bridge the gap between innovation and execution, ensuring that AI serves journalism’s mission rather than disrupts it.
Moderated by Anita Zielina.

• #artificial intelligence #journalism #product strategy #ethics #audience engagement #media landscape #innovation #collaboration