George Montagu is Head of Insights at FT Strategies and an expert in the media industry and its accompanying business models. George has led and contributed to a number of high-profile projects including the News Sustainability Project, Next Gen News, National Theatre and various leading news publishers. Prior to joining FT Strategies, George spent four years guiding FT's data strategy and their future approach to marketing and advertising. George holds an MBA from IE Business School and is a regular speaker at media events (including the JournalismAI Launch Event 2023).