Il potere dei video brevi
Ven 19 aprile 2024
12:00 - 12:50
Gratuito
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Join Yasmina and Shamshir in a session exploring the incredible journey of DW Asian Language Services' Facebook and Instagram pages, which experienced unprecedented growth in 2023. With an average month-on-month growth of 27.33% on Facebook and 8.56% on Instagram, DW Asian Language Services have become a testament to the transformative potential of short-form videos in the digital age.
Key points:
Universal effectiveness: delve into the effectiveness of short-form video platforms across diverse media sectors, showcasing the gains observed by Asia's Language Services.
Expanding viewership: discover how video consumption has surged in regions historically lacking viewership or social media attention, providing insights into emerging trends.
Navigating influencer journalism: explore strategies for reliable sources of information to compete with clickbait content in an era dominated by influencer journalism.
Brand strategies and challenges: uncover how brands can strategically leverage short-form videos and the challenges they face in this dynamic digital landscape.
Future of short-form content: gain insights into the future of short-form video content and strategies for staying ahead of the curve in this rapidly evolving media landscape.
Organised in association with Deutsche Welle.
Modificato più di un mese fa
Pagine coinvolte
Hotel Brufani
Dal 1884 il Sina Brufani è l'unico hotel 5 stelle lusso che domina il centro storico di Perugia con la sua vista panoramica sulle verdi valli dell'Umbria.
Yasmina Al-Gannabi
Yasmina Al-Gannabi is a seasoned audience development manager, trainer and esteemed social media consultant, presently making significant contributions at Germany's international broadcaster Deutsche Welle. As a trainer she has embarked on journeys across the continent, delivering trainings tailored for journalists and NGOs. Her expertise spans a diverse array of topics, including data-driven social media strategies, the art of compelling digital storytelling, cutting-edge newsgathering techniques, critical safety measures for digital engagement, and the increasingly essential domain of constructive community management.
Shamshir Haider
Shamshir Haider is an Audience Development Manager and Platform Lead Facebook for Deutsche Welle (DW). With years of valuable experience as an editor in the Urdu department of DW's Asia main editorial division, Shamshir brings a wealth of expertise to his role. His proficiency encompasses audience development strategies, data-driven approaches, and a deep understanding of the ever-evolving landscape of digital engagement. Shamshir's commitment to fostering meaningful connections aligns seamlessly with his role as a pivotal figure in DW's digital initiatives.
Festival Internazionale del Giornalismo
Il Festival Internazionale del Giornalismo di Perugia è un evento annuale che riunisce professionisti dei media, esperti di comunicazione e appassionati di informazione da tutto il mondo. Si svolge nel centro storico di Perugia e offre conferenze, dibattiti, workshop e opportunità di networking sui temi più rilevanti del giornalismo contemporaneo.
Giornalismo
Pagina tematica del giornalismo