Shamshir Haider is an Audience Development Manager and Platform Lead Facebook for Deutsche Welle (DW). With years of valuable experience as an editor in the Urdu department of DW's Asia main editorial division, Shamshir brings a wealth of expertise to his role. His proficiency encompasses audience development strategies, data-driven approaches, and a deep understanding of the ever-evolving landscape of digital engagement. Shamshir's commitment to fostering meaningful connections aligns seamlessly with his role as a pivotal figure in DW's digital initiatives.